A planned giving program is a powerful tool for nonprofits, as it helps secure long-term financial stability and amplify their impact. Bequests—the cornerstone of planned giving—often play a key role in fueling transformative growth. On average, a bequest is valued at $41,000, which means providing nonprofits with a critical revenue stream to expand programs, increase outreach, and achieve their missions.
However, despite the clear benefits of planned giving, many small to midsize nonprofits hesitate to implement these programs due to concerns about cost, complexity, and resource limitations. Fortunately, tools like The U.S. Will Registry’s Planned Legacy Program make it affordable and easy for nonprofits to integrate planned giving into their operations, without the need for high legal fees or extra staffing.
Why Many Nonprofits Don’t Have a Planned Giving Program
A planned giving program is a powerful tool for nonprofits, as it helps secure long-term financial stability and amplify their impact. Bequests—the cornerstone of planned giving—often play a key role in fueling transformative growth. On average, a bequest is valued at $41,000, which means providing nonprofits with a critical revenue stream to expand programs, increase outreach, and achieve their missions.
However, despite the clear benefits of planned giving, many small to midsize nonprofits hesitate to implement these programs due to concerns about cost, complexity, and resource limitations. Fortunately, tools like The U.S. Will Registry’s Planned Legacy Program make it affordable and easy for nonprofits to integrate planned giving into their operations, without the need for high legal fees or extra staffing.
Why Bequests Are the Most Powerful Form of Planned Giving
Bequests represent the largest share of planned giving contributions and are, therefore, a critical focus for nonprofits. Here’s why they stand out:
- Significant Gift Size: On average, bequests are valued at $41,000—allowing nonprofits to fund long-term growth and initiate new projects.
- No Immediate Financial Burden for Donors: Bequests enable donors to contribute without affecting their financial situation during their lifetime.
- Broad Appeal: Legacy giving attracts supporters across various income levels, making it an inclusive form of giving.
Moreover, research shows that individuals who create a will through an organization’s portal often feel a stronger connection to that nonprofit. This leads to a 75% increase in annual donations, highlighting how bequests can foster lasting donor relationships and long-term support.
Is there a Cost-Effective Planned Giving Program
- Affordable and Streamlined Solution: The U.S. Will Registry’s Planned Legacy Program offers nonprofits an easy, cost-effective way to create planned giving initiatives.
- Tailored for Small to Midsize Nonprofits: Designed to bridge the gap between limited resources and the potential of legacy giving.
- Eliminates High Costs and Complexity: Removes the need for expensive legal fees, extra staff, or complicated setups, making it accessible to all.
- Simple Plug-and-Play Setup: Even nonprofits with tight budgets can benefit from planned giving without technical barriers.
- Affordable and Scalable Pricing: At just $49 per month, the program is budget-friendly and aligns with typical bequest timelines (1-2 years).
- User-Friendly Will Creation Platform: Offers an intuitive solution for donors to create wills and leave a lasting legacy.
- Builds Strong Donor Relationships: Engages donors, fosters loyalty, and strengthens long-term connections.
- Sustainable Long-Term Impact: Encourages legacy donations to enhance financial stability and support for the future.
Customizable to Fit Your Nonprofit’s Needs
A key benefit of the Planned Legacy Program is its customization. The U.S. Will Registry works directly with each nonprofit to tailor the program to match its unique mission, branding, and donor base. By incorporating logos and messaging, this personalized approach ensures that the program feels like a seamless extension of the nonprofit.
How to Promote Your Planned Giving Program
Actionable Strategies for Promoting Your Planned Giving Program
To successfully implement a planned giving program, there are many ways to actively promote it to their supporter base. For example, we have provided some actionable strategies to boost awareness and engagement:
- Direct Mail Campaigns: Most importantly run a direct mail campaign, with a clear call to action to encourage donors to leave a legacy.
- Engage Your Donors: Regularly use personalized emails, newsletters, and reports to inform donors about the program and encourage them to create or update their wills through your website link.
- Create a Dedicated Webpage: Highlight your planned giving program on your nonprofit’s website, making it easy for donors to learn more and take action.
- Host Educational Events: Organize webinars or in-person events to educate your supporters about estate planning and the importance of legacy giving.
- Direct Mail Campaigns: Include planned giving information in your direct mail campaigns, with a clear call to action to encourage donors to leave a legacy.
- Collaborate with Estate Planning Professionals: Work with attorneys or financial advisors to introduce your planned giving program to potential supporters.
Why Offering Free Wills Is a Win-Win for Nonprofits
Moreover, providing a free will-writing service offers nonprofits more than just a fundraising tool. It’s a way to strengthen relationships with donors and increase loyalty. By offering this service, nonprofits can:
- Build Goodwill: Donors appreciate the opportunity to create or update their wills at no cost. Consequently, this leads to increased satisfaction and positive perceptions of the organization.
- Enhance Donor Loyalty: Donors who create a will through a nonprofit’s portal tend to increase their annual donations by 75%. In addition, it is also stated that these donors give more frequently, contributing to the nonprofit’s long-term success.
